"People don't buy what others want to sell; They buy what others want to buy."

This is one of the fundamental principles of the Campaign Driven Enterprise Masterclass.

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In Paris, there’s a department store called Galeries Lafayette; it’s is one of the world’s most famous stores for fashion. Inside is an exclusive area that stocks Chanel handbags. You can’t enter the area just by walking in. You line up, an attendant comes by and asks you what you’ll be looking at in the store.

The wait isn’t normally too long, only 10 minutes or so and the security staff are quite pleasant. After a short line up, you’re in the store and you’re pleased to be able to finally browse a very limited range of designer handbags. 

You might look around, and spot something you like. Aren’t you lucky to be able to hold it finally! You don’t take too long, people are lining up behind you and they can’t come into the store until you’ve finished. You make your selection and you snap up one of the bags (at a price that could buy a full set of luggage and the airfare as well). They thank you and you leave the store proudly as you bask in the adoration of the people who await the same opportunity. 

Outside only three streets away is a store full to the brim with handbags, belts, shoes and jewellery. A man stands outside shouting into the street, partly in French and partly in English. He’s shouting that his stock is on sale, it’s cheap, it’s half-priced. People try to ignore him, they make an arc around the store pretending not to notice him in his desperation. They glance inside and they notice the store is mostly empty other than a few older tourists who are hopefully too deaf to be put off by the shouting. 

The handbags in both these stores aren’t that different. Clearly the genuine Chanel bags would cost a little bit more to make and would last a little bit longer but if aliens landed on Earth and had to figure out which one was better they might struggle with the challenge. 

There is of course a big difference though; the prices. The brand name bags in the exclusive store cost 50x more than the street store bags. Isn’t it odd that a bag that costs 50x more is the one people queue up for and the one that’s barely selling for its production costs isn’t getting anyone engaged! 

The reason is because people don’t buy what others want to sell, they buy what other people want to buy.

My question for you today is..

“What are you doing that makes you and your business exclusive, special, desirable and valued?”

We have a goal to help more businesses to become more highly valued and highly paid. We want these businesses to be in demand, which is what the upcoming "Campaign Driven Enterprise" masterclass with Daniel Priestley is about.

For more information and to secure your seats: click here.

Successful businesses don’t get clients one at a time.

There are restaurants that people queue up for, products that you must pre-order months in advance, tickets that sell out on the day they are released and stocks that go roaring up in value right after they float. 

There are cars that were bought before they were built. There are properties that sell when they are nothing more than a set of drawings. There are consultants who are booked six months in advance.

There are hairdressers who charge five times more than others and you have to book weeks in advance. There are bottles of wine that are purchased while their grapes are still growing on the vine. 

There are people who don't chase clients, clients chase them. 

In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book in advance? Why are these people and products in such high demand? 

This is called being "Oversubscribed". It’s when your business separates itself from the market and becomes its own mini economy and in that economy demand is greater than supply. 

There are three ways to move yourself closer to being oversubscribed: 

1. Become a Campaign Driven Enterprise 

These in-demand businesses don’t go after clients one at a time. Instead, they run promotions, events, special deals, launches and other campaigns. They engage groups of people, they build a crowd before they give their performance. Apple doesn’t just put their products on the shelves and hope for the best, they run campaigns for months in advance.

2. Educate the market 

These businesses are generous with their insights. They position themselves as thought leaders and market educators. They promote causes, they rally people to adopt new ideas, they call the trends before they are obvious. People like Jamie Oliver, Oprah and Richard Branson are constantly sharing their view from the front line. 

3. Choose who you want to do business with 

Rather than trying to sell to everyone, these businesses select their clients on their own terms. They set a criteria for who they want to engage as a customer and they stick to it. They don’t try to please everyone, they do extraordinary things for the type of clients who will appreciate it. 

Unless you can get your business into the enviable position of being “over-subscribed", it’s nearly impossible to make any money above and beyond wages. We have a goal to help more businesses to achieve this outcome and you could be one of them.

If you find yourself struggling with creating campaigns, you may want to come along to Campaign Driven Enterprise (CDE) hosted by Daniel Priestley - author, entrepreneur and sought-after speaker. You can secure an early bird ticket at only $897 if you register before the 30th of June and save almost 30%.
 
For more information and to secure your seats here: http://www.entrevo.com/

In the past few week’s, the guys over at Key Person of Influence Singapore (KPI) have been working to get Daniel Priestley to run one of his acclaimed masterclasses here in Singapore. Daniel Priestley is a renown entrepreneur, sought-after speaker and author of the three best-selling books including Become a Key Person of Influence.

Just yesterday, they unveiled a new two-day masterclass:

“Campaign Driven Enterprise”

Here’s some more information.. 

Most businesses are designed to win new clients one at a time. This is a really slow and shaky way to grow a business. Campaign Driven Enterprises however create killer promotions that allow them to bring on a LOT of new clients, all at once. 

Successful companies often start with great campaigns. Nike, Apple, even Virgin started (and continue to thrive) using campaigns. It’s how Daniel started a successful business when he was only 22, creating an immediate impact to his industry.

This is the perfect workshop for helping you drive growth in your business - I've personally been through other KPI workshops and can attest to the quality of their content! I'm learning and trying to apply many things that I've learnt from them into practice.

This event will be limited in seats, so it's interactive and hands-on.

The price for this event is $1,247, but as I am an event partner, I managed to get an early-bird offer of only $897 for my readers! This is only if you secure your seat by the 30th June 2015 (save 28% and guarantee your seat, as this masterclass is most likely to sell out).
 
For more information and to secure your seats, click here.

By the way, I will be attending this masterclass too so I hope to see you there!

Exclusive! Only 2 pieces!!

Direct from the US - these authentic Coach wristlet and pouch up for sale!

Jill Stuart teamed up with Haagen Daaz to come up with the uber cute tote on the left!And...introducing the latest label from Japan...Liz Lisa! Check out the lovely lace bag above :)

That's not all...Tsumori Chisato and Cher have come up with their limited edition organiser covers too...

MORE apparel and accessories can be found at....

www.oct1983.com.sg

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You guys are reading this first! Even before I'm posting it on Facebook or Cannla or on my website itself.

These are the Coach pouch and wristlet that I bought from Coach themselves so it's 100% authentic! I've only got these 2 for sale so do drop me an email at melissa.fann@oopsiwannasay.com if you would like purchase either.


Classic Brown wristlet - SGD 150 (including postage within Singapore)

L: 19cm
H: 12cm
W: 4cm

Retails for around SGD 245.

I love the small inner pocket and that metal ring where you can attach your keys or what-nots! This wristlet is very roomy and perfect as a lunch time wristlet!


Amethyst & Ivory pouch - SGD 140 (including postage within Singapore)

L: 20cm
H: 15cm

Retails for around SGD 225. I was immediately drawn to the colour of this pouch. It's soo vibrant!! Love that it isn't your usual monogram as well. This pouch is soo roomy (with double compartments) that I think its perfect as a make-up pouch/ toiletries bag or whatever you want it to be! ;)

Do note that I only have these 2 pieces!!! :) So do grab them before they're sold out! Simply send me an email at melissa.fann@oopsiwannasay.com!

Cheers!!